The Visionary Group
Everything you need to know about E-Commerce
Written by
Patrick from TVG
Connect
Oct 26, 2026
•
4 min read
6,000 creators. Target. Walmart. Canned beverages. Most people copy the end result. Here's what they did first.
Oct 23, 2026
3 min read
Meta launched an AI that shops for you. ChatGPT became an ad platform. Tariffs hit margins. Here's how to think about all of it.
Oct 15, 2026
8 min read
Most brands are optimizing the wrong thing at the wrong time. Here is the order that actually matters and the metrics behind each one.
Oct 12, 2026
7 min read
Peak Design. Tracksmith. Who Gives A Crap. None of them live in discount land. Here is the four-part system behind why.
Oct 8, 2026
6 min read
Dr. Squatch, Ridge, Oatly, Grüns, Magic Spoon. Different categories, different models. Same five plays running underneath all of them.
Oct 5, 2026
9 min read
One creative holding your spend isn't a win. Here's what's actually happening under the hood.
Sep 30, 2026
The BFCM War Room starts in a few hours. Here is what we are building, what to bring, and what you will leave with.
Sep 29, 2026
Not the results, the actual decisions. The specific offer structures, campaign builds, and email strategies that produced 37% lower acquisition cost, $6.9M revenue, and 366% growth.
Sep 28, 2026
The full BFCM sending calendar, exact dates, send times, subject line angles, flow updates, and the list-growth protocol to run starting now.
