The Visionary Group
Everything you need to know about E-Commerce
Written by
Patrick from TVG
Connect
Oct 23, 2026
•
3 min read
Meta launched an AI that shops for you. ChatGPT became an ad platform. Tariffs hit margins. Here's how to think about all of it.
Oct 15, 2026
8 min read
Most brands are optimizing the wrong thing at the wrong time. Here is the order that actually matters and the metrics behind each one.
Oct 12, 2026
7 min read
Peak Design. Tracksmith. Who Gives A Crap. None of them live in discount land. Here is the four-part system behind why.
Oct 8, 2026
6 min read
Dr. Squatch, Ridge, Oatly, Grüns, Magic Spoon. Different categories, different models. Same five plays running underneath all of them.
Oct 5, 2026
9 min read
One creative holding your spend isn't a win. Here's what's actually happening under the hood.
Sep 30, 2026
The BFCM War Room starts in a few hours. Here is what we are building, what to bring, and what you will leave with.
Sep 29, 2026
4 min read
Not the results, the actual decisions. The specific offer structures, campaign builds, and email strategies that produced 37% lower acquisition cost, $6.9M revenue, and 366% growth.
Sep 28, 2026
The full BFCM sending calendar, exact dates, send times, subject line angles, flow updates, and the list-growth protocol to run starting now.
Sep 26, 2026
Your evergreen setup will lose money in November. Here is the specific campaign architecture to build before October ends.
