TODAY at noon CT - bring these 5 numbers and leave with your complete 2026 BFCM plan.

The BFCM War Room starts in a few hours. Here is what we are building, what to bring, and what you will leave with.

Three brands. Three record Q4s. Here is exactly what they did.

Not the results, the actual decisions. The specific offer structures, campaign builds, and email strategies that produced 37% lower acquisition cost, $6.9M revenue, and 366% growth.

CPMs will double in November. This channel is immune. Here is how to use it.

The full BFCM sending calendar, exact dates, send times, subject line angles, flow updates, and the list-growth protocol to run starting now.

The exact Meta structure that took a supplement brand to $6.9M in Q4.

Your evergreen setup will lose money in November. Here is the specific campaign architecture to build before October ends.

The break-even formula every BFCM offer should pass before you run it.

Most brands pick a discount that feels competitive and go. Here is the math that tells you whether you can actually afford to run it.

The exact offer stack that turned one BFCM into four sales events.

One offer for 10 days = offer fatigue by day 3. Here is the full BFCM offer blueprint, windows, mechanics, timing, and AOV math.

Most brands are already behind on BFCM. Here is the 9-week fix.

The window to plan BFCM closes faster than you think. Here is exactly what needs to happen and when.

Ten weeks to Black Friday, and a room to plan it in

Most agencies never open your P&L. Here's what they're missing.

The brands scaling lean right now start with the financials, not the ad account. Three analyses that change how you see your business.