#1 Mistake Supplement Brands Make (And How to Fix It)

Hey there, it’s Patrick.

After managing millions in ad spend for supplement brands, I’ve noticed a pattern that holds most brands back:

They’re blending in with the competition.

The same generic claims flood the market:

❌ “Most stacked formula”

❌ “Best ingredients”

❌ “No proprietary blends”

The problem?

These phrases have become white noise — completely ignored by your audience.

Here’s how the top-performing brands stand out instead:

✅ They speak directly to a specific audience with a unique product.

For example:

→ Test boosters designed for busy dads trying to regain energy

→ Cortisol supplements for pre-menopausal women struggling with stress

When you:

👉 Identify your audience’s pain points

👉 Call out their specific challenges

👉 Position your product as the only solution for their needs

You stop competing on features and start dominating with messaging.

This is exactly how we help supplement brands scale profitably — by creating crystal-clear messaging that cuts through the noise and drives revenue.

👉 If you want help dialing in your brand’s messaging, book a call here.

To your success,

Patrick O’Driscoll

Founder, The Visionary Group