The 4 Brand Killers

Author

Patrick O'Driscoll
March 15, 2024

Hello,

Patrick O’Driscoll from The Visionary Group here.

If you ever see “Patrick O’Driscoll” or “Growth Track” in your inbox, try and open it.

If you are a marketer, brand owner, agency owner or just looking to learn, I am going to be sharing with you everything I know when it comes to marketing, specifically e-commerce marketing.

This is the Growth Track Newsletter.

You are welcome to skip past these emails but I am trying to help you unlock growth for your brand.

The Top Four Things That Will Kill Your Brand

I would like to go over the top four (or five) agency killers (in case you have not seen me ramble about these before) again.

  1. Rising Customer Acquisition Costs

  2. Inability to Increase Lifetime Value

  3. Low Conversions

  4. Lack of Market Expansion

It is always the same story, without exception.

And the fifth (bonus) brand killer is:

  1. (Bonus) Themselves

These Four Brand Killers Have Nothing To Do With Specific Revenue Numbers

The important thing to understand here, is that these agency killers are not directly associated with revenue whatsoever.

They are completely independent.

If you are generating $100,000+/month you are facing this. If you are generating $1 Million+/month you are facing this as well.

These problems plague brands of all sizes just as much as those first starting out.

There are 8-Figure brands that YOU know of that leave millions on the table and destroy enterprise value because they face these 4 issues.

It happens all of the time.

But you can only operate like this for so long before you get destroyed.

At any revenue level, you will reach a ceiling because you have not solved each of these problems.

Solving These Brand Killers

If you are still reading, I assume you want to solve or prevent these brand killers.

The good news is that when you take the first step to solving one or two of these, the other three or four become easier to solve.

These are all very "solvable" problems.

You may have an idea on how to solve them already, or you may not.

The important thing is that you (and everyone else) avoid assuming you know how to solve these problems if you don't.

We have all been there. I know I have. I remember many times throughout my life the number one thing holding me back was ego/arrogance in the sense that I thought I knew more about the thing that I actually did.

You can lie to others (if you want), but there is nothing more damaging than lying to yourself.

The Growth Track

The Growth Track is done-for-you e-commerce program that will help you solve these problems.

At The Visionary Group, we build end-to-end marketing systems for 7 & 8-figure e-commerce brands with the Growth Track.

So many brands suffer from these problems and do not have the reliable team or infrastructure to scale profitably and sustainably.

The Growth Track is our results-driven-approach in which we become an extension of your in-house team and eliminate these brand killers.

Here are three links to content & resources I made specifically about these problems.

  • How to Lower Your CPA, Increase LTV and Conversion Rate for Shopify Brands (link)

  • The 8-Figure E-Commerce Marketing System (Free Notion Template) (link)

  • Join our E-Commerce Growth Track Skool Community (link)

Be sure to check these out. The first step to solving these problems is becoming aware they exist.

Look For My Next Email

I will be sending you another email soon enough as to why these five problems hurt you so badly.

Talk to you later,
Patrick