5 emails you should send this March

Hey, it’s Patrick!

I wanted to make sure we’re on the same page about your email plan for March.

Oftentimes, I see brands treat March as a “filler” month. Q1 is wrapping up, there are no major holidays, so they just keep sending the same old campaigns.

But for a 7 or 8-figure brand, March is a huge opportunity to get ahead.

It’s the perfect time to focus on the strategic campaigns that build your business, not just the ones that chase a quick sale.

Here are the 5 campaigns I’d recommend you run this month.

The “Spring Cleaning” Campaign (A Sunset Flow)

This is the most important thing you can do this month. You’ve just come off a busy Q4 and Q1 with lots of new subscribers. Now it’s time to clean your list to protect your deliverability.

The How: Create a segment of subscribers who haven’t opened or clicked an email in the last 120 days. Send them a 2-3 email “last chance” campaign asking if they want to stay.

If they don’t engage, suppress them. It might feel scary to shrink your list, but you’re just cutting dead weight and improving your reputation with Gmail.

The “Q1 VIP” Campaign

Instead of a mass discount, I want you to reward the people who actually drive your business. Your top 5-10% of customers.

The How: Create a segment of your top customers by lifetime value or purchase frequency. Send them an exclusive email with a genuine thank you.

Offer them something special that’s not available to the public: early access to a new product, a free gift with their next order, or even a personal note from you.

The “Problem/Solution” Educational Series

Since you’re not competing with holiday noise, March is the perfect time for a pure value-add campaign. This is your chance to build massive trust.

The How: Pick one major problem your customers face. Create a 3-part email series that walks them through it. Email 1 agitates the problem. Email 2 introduces the “new way” of solving it. Email 3 shows how your product delivers that solution. No hard selling, just education.

The “St. Patrick’s Day” Smart Flash Sale

Yes, you can use the minor holiday, but let’s be smart about it. Don’t do a cheesy site-wide sale. Use it for strategic inventory management.

The How: Pick ONE product or bundle: maybe something you have too much of or a high-margin item.

Run a 24-hour flash sale on that specific offer for St. Patrick’s Day. It creates urgency and drives revenue without training your entire customer base to wait for discounts.

The “What’s Next” Hype Campaign

Use the end of the quarter to build anticipation for what’s coming in Q2. This positions you as a brand with momentum.

The How: In the last week of March, send an email teasing a new product, a new collection, or a big announcement coming in April. Show behind-the-scenes photos or drop subtle hints. The goal isn’t to sell anything today; it’s to get your customers excited for tomorrow.

These five campaigns will do more for your business than another month of random promos.

Hope this helps you get some clarity on your plan for March.

Talk soon,

Patrick O’Driscoll

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