8 Things That Kill E-Commerce Brand Growth

Hey there, it’s Patrick.

I currently work with a bunch of 7/8 Figure Shopify Brands in the Fitness Space.

Here are the 8 things that KILL growth.

Over Relying on Paid Traffic

Paid ads are great, but without organic growth or retention strategies, you’re burning through your budget.

Ignoring Customer Lifetime Value (LTV)

If you’re not optimizing for repeat purchases, you’re stuck in an endless cycle of customer acquisition.

Underutilizing Email/SMS Marketing

Email is still king!

Set up automated flows like abandoned carts and post-purchase sequences to boost revenue.

👉 By the way, I recorded a YouTube video covering the exact Welcome Flow structure we use for our clients. Watch here.

No Focus on Conversion Rate Optimization (CRO)

Getting traffic isn’t enough—optimize your website to convert visitors into buyers.

Inconsistent Branding and Messaging

Confused customers don’t buy. Keep your messaging consistent across all channels.

Obsessing Over ROAS

ROAS alone won’t cut it.

Focus on MER (Marketing Efficiency Ratio) for a complete view of your marketing impact.

Neglecting Community Building

Loyal customers are your best asset.

Engage them through social media, content, and loyalty programs.

Lack of Personalization

Customers expect personalized experiences. Tailor your emails and ads based on their behaviors.

Over the next few weeks, I will be addressing all these issues and show you how we tackle these growth killers.

Keep pushing,

Patrick O’Driscoll
Co-Founder, The Visionary Group
thevisionarygrouptx.com