Today I am covering a win from one of our partners.

I will dive deep into how we transformed a struggling brand's email strategy, unlocking sales growth in less than 30 days.

Here is what they were doing previously:

• Disorganized email flows

• Spammy discount tactics

• Lack of value and brand building in the customer journey

If you prefer to watch the video breakdown, I will leave that here! 👇

Our Approach: 

We focused on identifying the low-hanging fruit and quick wins to kickstart momentum. Our primary strategies included:

1. Organization: Consolidating fragmented flows into a streamlined welcome series.

2. Value-Driven Messaging: Moving away from spammy discounts to building brand reputation and providing value.

3. Optimized Signup Form: Enhancing the entryway to the welcome series to maximize conversions.

By focusing on these three things, we were able to unlock growth in less than 30 days of implementation!

Steal Our Welcome Flow Structure:

Sometimes, simplifying your email flows is step 1.

Below, is our exact framework for setting up a high-converting welcome flow.

As you can see, we start with a trigger that is the newsletter signup.

Then, there is a conditional split that divides SMS and Email Subscribers.

From there, we bring subscribers through a 1 week welcome sequence which includes the welcome discount, telling the brand story, showcasing best sellers, appealing to authority and adding a sense of urgency.

Steal this framework and test for your brand!

The Results:

• March Revenue With Old Flows: $7,065

• April Revenue With TVG Flow (Only 22 days in): $16,389

That’s over double the March revenue, on track to triple the monthly revenue by end of month for this flow alone!

How I Can Help You

Interested in Transforming Your Email Strategy? We're currently onboarding brands for a 30-60 day initial period to identify and unlock low-hanging fruit.

If you're a brand looking to streamline and optimize your email marketing, click here to apply and schedule a meeting with me.

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. You can apply to work with my Agency, The Visionary Group (link)

2. You can join the Growth Track community (link)

3. You can subscribe to my YouTube Channel (link)

or, you can just reply to this email.

I reply to absolutely everybody who replies to me.