After auditing hundreds of Meta ad accounts..

Hey there, it’s Patrick from TVG.

After auditing hundreds of Meta ad accounts…

These are the 3 most common (and costly) mistakes I see over and over again:

1. Not Prioritizing New Customer Acquisition

Your paid ads should drive net new growth.

But most brands don’t exclude past purchasers, which leads to inflated ROAS.

If 30–40% of your “conversions” are existing customers…

You’re not scaling.

You’re just paying to re-acquire customers you already had.

→ Fix your exclusions.

→ Track new customer CPA.

→ Treat paid ads like acquisition not retargeting.

2. No Creative Testing Process

Creative is the biggest growth lever.

Yet most accounts are stuck running 2–3 ads on repeat.

No testing cadence. No new angles. No strategy.

Creative fatigue kills performance.

The best brands test hooks, offers, formats, and messaging every single week.

If you’re not testing, you’re guessing.

3. No Focus on a Hero Offer

Way too many brands take a shotgun approach to paid ads.

They’re running ads for 12 different products with 12 different angles…

No cohesion. No momentum. No scale.

Winning brands build their funnel around one hero product or offer.

Then scale it across cold traffic, retargeting, and backend LTV.

If you want scale, stop being a catalog. Start being a growth machine.

We fix these 3 mistakes for 7–8 figure brands every day and the results speak for themselves.

If you would like a complimentary audit of your ad accounts, book a meeting with me here.

– Patrick

CEO, The Visionary Group