Is your agency reporting correctly?

Hey - it’s Patrick,

We took over advertising for a 7-figure health & wellness brand 90 days back.

But there was a big mistake with attribution. 👇

Before partnering with us, the brand worked with a pretty well-established agency.

There was a problem-

This brand was processing retail, wholesale orders through their Shopify.

And the way they were doing it, led to insane attribution numbers.

We noticed this within the first few weeks managing their Meta ad account.

Our team would wake up and see overnight an order for $10,000+ is attributed to one of our ads.

100x ROI on $10 of spend?

🚩 That’s a red flag.

It was a retail order, not e-commerce sales.

We diagnosed the problem and worked with the brand to establish a new process to avoid this.

This was the first time an agency pointed this out.

The brand was likely doing this for months - unknowing that the ad results were inflated.

Not only that, but wrong attribution leads to poor decisions.

The things that “worked” were not really working.

It’s so important to look at everything from a birds-eye view-

Not only what is reported in the ad account.

Keep pushing,

Patrick O’Driscoll

Co-Founder, The Visionary Group

P.S. If you run an e-commerce brand doing over $30,000/month and interested in having a laid back, no-obligation call with myself (Patrick) and not a sales person, book a call with me here.