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Welcome back to the Growth Track Newsletter. It’s approximately a 4-minute read.

In today’s newsletter, I am covering:

• AI is Changing Advertising: Here’s How to Stay Ahead of the Curve

• Why X Freaked Out Over this AI Video

• How to Leverage AI In Your Marketing Efforts

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AI is Changing Advertising: Here’s How to Stay Ahead of the Curve

Are you tired of the hassle involved in producing ad creative?

The endless back-and-forth, coordinating with creators, and the limitations of traditional methods can be a real headache.

But what if there was a game-changing solution on the horizon?

Why X Freaked Out Over this AI Video

Last week, Becky Litvak, the founder of Get Dirty, showcased an AI-generated UGC video that sparked a heated debate.

Was it really AI, or just clever editing?

You can watch the video here and judge for yourself:

While the tech purists may argue over definitions, we marketers need to focus on the bigger picture: the potential of AI to revolutionize advertising.

Becky used a platform called Arcads (www.arcads.ai) to create her video.

Although she found it costly and not quite ready for prime time, the technology is rapidly evolving and becoming more accessible.

How to Leverage AI In Your Marketing Efforts

Here's what we can take away from this AI creative experiment:

The Rise of AI Ad Creative: It's not a matter of if, but when. AI is set to transform how we create ads.

Product Presence is Key: For AI ad creative to be effective, the product must be visually represented. I have yet to see an AI ad that has the product in the actual video.

Regulatory Watch: As AI in advertising grows, so will the scrutiny from regulators. Staying ahead of the curve will be crucial.

Early Adoption Opportunities: Despite the current limitations, exploring AI creative tools now can give you a competitive edge.

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. You can apply to work with my Agency, The Visionary Group (link)

2. You can join the Growth Track community (link)

3. You can subscribe to my YouTube Channel (link)

or, you can just reply to this email.

I reply to absolutely everybody who replies to me.

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