Are you testing ads, or just gambling?

Patrick here.

Does your ad testing budget feel more like a slot machine than a strategy?

You put money in, pull the lever, and hope for a jackpot.

Most of the time, you just end up with a lighter wallet and a sense of regret.

You’re letting tests run forever with no clear end point.

You’re making emotional decisions based on one good day or one bad day.

You’re gambling, not testing.

It’s time to become the casino, not the player.

Here’s how you do it.

From now on, you will use the 2x CAC Rule for every single ad test. It’s dead simple:

First, Define Your Target CAC. Let’s say it’s $50.

Second, Set the Test Budget. Your test budget for any new ad is 2x your target CAC. In this case, $100. Not a penny more.

Third, Run the Test and let the ad spend up to its $100 budget.

Finally, Make the Call. If it spends $100 without a single purchase, you kill it. Immediately. No emotion, no “let’s give it one more day.” The rule is the rule.

If it gets a purchase, it earns the right to keep running.

Apply this to every test you run next week.

Stop hoping for winners and start creating a system that finds them with discipline.

Talk soon,

Patrick O’Driscoll

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