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Big brands make the biggest mistakes
Hey there, it’s Patrick.
I just audited a Shopify brand doing $20M+ in annual revenue.
Want to know what I found?
Their email marketing was a complete dumpster fire. No joke.
The kind of mess that would make a marketing rookie blush.
We're talking autoresponders that hadn't been updated since Obama was president.
Welcome sequences that were about as welcoming as a DMV line on a Monday morning.
But here's the funny thing about big brands – they often have the most glaring problems.
It's like having a Ferrari with a busted radio.
Sure, it still drives... but you're missing out on the full experience.
And the craziest part?
Even a tiny 1% improvement in their email game could mean millions in extra revenue.
That's not a typo. MILLIONS.
From email marketing tweaks that most decent marketers could spot in their sleep.
It's like finding money in your couch cushions.
Except instead of finding a crumpled dollar bill, you're finding enough cash to buy the whole dang furniture store.
But this isn't just about pointing fingers and laughing (though I'll admit, it's pretty entertaining).
It's about the massive opportunity sitting right under these brands' noses.
Speaking of missed opportunities...
I offer a complimentary C.O.R.E. Growth Audit just like this one.
Some agencies charge $3k-$5k for an audit.
I do it for a whopping $0.
I personally dive into your ad accounts and email account-
Hunting for revenue left on the table.
So whether your marketing feels disjointed or things are going well-
It’s always valuable to get another set of eyeballs.
Keep crushing it,
Patrick "Finding millions in the couch cushions" O'Driscoll
CEO, tvgscale.com