Client Interview: How this supplement brand prepped for BFCM (and grew 30% YoY)

Hey, it’s Patrick from TVG.

“It feels like you’re part of our team, not some external agency. The process has been seamless, easy, and we can rely on you — it genuinely feels in-house.”

I just recorded a quick partner interview with Mehrbod, founder of Panda Supps. We talked about what changed once we started working together and how they’re gearing up for BFCM.

If you’ve got 15 minutes, it’s a good one.

Watch the interview:

Here’s the short version:

• Generalists vs specialists. Panda tried “any agency” a couple times. It felt generic. Supplements are their world, so they wanted a team that understands this industry well.

• Emails people actually like. Not just discounts. Fun, on-brand stuff that still sells. They’re getting replies like “I love these.”

• Real movement. DTC is up ~30% year over year. A big lift came from re-activating past buyers and tightening lifecycle.

• Easy to work with. Their words, not mine: it felt in-house. Fewer headaches, more momentum.

Why this matters right now:

BFCM is around the corner. Most brands will try to out-spend. The smarter move is to make sure your retention engine is doing the heavy lifting: post-purchase, win-backs, re-activation, and offers mapped cleanly across email and SMS.

What we set up for Panda:

• Retention strategy + creative that blends entertainment and sales

• Consistent send schedule and testing rhythm

• Klaviyo email flows that generate revenue 24/7.

If you want a quick gut-check on your flows and offer map, I’m happy to help.

Watch the interview → [Watch now]

Book a free CORE Growth Audit → [Book here]

Talk soon,

Patrick

Co-Founder & CEO, TVG

P.S. If your inbox revenue is light, fixing that before BFCM is the fastest win.