Do NOT Scale Your Ads (Until You Fix These 2 Metrics)

Hey there, it’s Patrick.

Most brands make the same mistake when trying to scale:

They throw more money into ads without fixing the real problems in their business.

Before you even think about increasing ad spend, you need to optimize these key areas:

1️⃣ Dialing in Your Email Revenue

Your email and SMS marketing should contribute 30-40% of your total revenue. If it’s under 20%, you’re leaving serious money on the table. Focus on:

• Improving automated flows (welcome, abandoned cart, post-purchase, etc.)

• Increasing the frequency & quality of campaigns

• Maximizing your list segmentation

2️⃣ Increasing Average Order Value (AOV)

A 10% boost in AOV can dramatically improve profitability without increasing spend. Quick wins include:

• Creating bundles & upsells

• Adding free shipping thresholds

• Testing higher-priced offers

3️⃣ Understanding Your True Profitability

Platforms like Google and Meta often over-report revenue due to attribution overlap. Instead of relying solely on ROAS, track:

• Blended ROAS (total revenue ÷ total ad spend)

• Customer Acquisition Cost (CAC)

• Email/SMS revenue as a % of total revenue

By fixing these core issues first, you can scale profitably, not just spend more.

I just dropped a new training showing how we can take a brand from $300,000/month to $500,000/month focusing on these metrics.

[Watch the training here]

Want me to audit your numbers and build a custom growth plan like the one I outlined in my latest video?

Click here to schedule a call with me.

Talk soon,

Patrick O’Driscoll

Co-Founder, CEO TVG