Does your agency hate scaling?

It's like watching someone refuse a free bucket of gold.

Last week I talked to a brand that was crushing it with their ads.

A 3X+ return on ad spend... but their agency wouldn't scale up.

Let that sink in for a moment.

The brand was literally printing money.

For every dollar they spent, three came back.

And their agency just... sat there.

Here's the kicker - the agency's fees were tied to ad spend.

The more the client spent, the more they made.

(Which is a totally broken pricing model, in my opinion lol)

But here's what really grinds my gears...

This isn't some rare unicorn situation.

I see it ALL THE TIME.

Agencies playing it safer than a bubble-wrapped turtle.

Maybe they're scared of breaking something that works.

Maybe they don't know how to scale properly.

Or maybe they just enjoy leaving piles of cash on the table.

Speaking of which, I actually posted a YouTube training discussing the 2 metrics you must dial in BEFORE scaling.

Cheers,

Patrick "No Money Left Behind" O'Driscoll