Facebook ads are getting cheaper

While everyone's crying about rising ad costs... we're actually seeing something wild.

Our clients' CPMs are dropping faster than a tech bro's crypto portfolio in 2022.

But here's the funny part - most marketers are still running around like headless chickens.

They're chasing every shiny new "hack" that pops up on their TikTok feed.

Meanwhile, the brands crushing it right now?

They're doing the exact opposite.

They're not trying to game the algorithm.

They're not using AI to generate 47 different ad variants.

And they're definitely not following advice from that guy who "made 7-figures dropshipping fidget spinners."

Instead, they're going back to the basics.

You know, those boring old marketing principles that actually work.

Clear messaging that speaks to real customer problems.

Compelling offers that actually solve those problems.

And ads that don't look like they were designed by a color-blind raccoon on Red Bull.

It's kind of like that friend who tries every fad diet while you just eat normal food and exercise.

Guess who ends up with better results?

The truth is, Facebook isn't getting more expensive.

Bad marketing is getting more expensive.

And that's fantastic news for brands willing to focus on what matters.

Speaking of which... that's exactly why we built the C.O.R.E. Growth Engine.

It's our proven system for scaling e-commerce brands without chasing trends or burning cash on "revolutionary" marketing hacks.

Want to see how we're helping 7 and 8-figure brands spend less and make more? Let's chat.

Cheers,

Patrick O'Driscoll