He hit $1M profitably... on Thanksgiving Day

Hey there, it’s Patrick from TVG.

Most founders chase revenue. This one chased execution.

On Thanksgiving Day, while most people were refilling plates and watching football…

Ryan - founder of Peaky Hat, quietly crossed $1,000,000 in annual revenue.

Profitably.

At home.

With his family.

Popping a bottle of champagne.

And here’s the part that actually matters:

This wasn’t a lucky spike.

This wasn’t a viral moment.

This wasn’t a last-minute Black Friday gamble.

It was the result of months of disciplined execution.

“We already had the sports car. We just needed the right driver.”

When we first started working together, nothing was broken.

→ Product was strong

→ Demand was there

→ Brand had real traction

But growth had stalled where it always stalls:

Too many ideas. Not enough coordinated execution.

What actually changed (and why it worked)

This wasn’t about one channel or one tactic.

It was about getting everything to move together:

→ Product upgrades

→ Website & packaging improvements

→ Paid ads aligned with brand identity

→ Email & SMS that felt human

→ Creative that matched the lifestyle, not just the product

No silos.

No guessing.

No “hope this works.”

Just a system firing at the same time.

The underrated advantage most brands ignore

Ryan said something that stuck with me:

“Ideas are awesome. But execution is worship.”

Most brands don’t fail because they lack ideas.

They fail because they can’t execute consistently across channels.

That’s what unlocked this milestone.

Not hacks.

Not tricks.

Not chasing the next trend.

The moment it clicked

Ryan thought they’d hit $1M in mid-December.

Instead, it happened early… on Thanksgiving Day.

And because of that timing, he didn’t miss it.

No meetings.

No chaos.

No dashboard refresh at midnight.

Just a pause, and a moment that actually meant something.

Watch the full breakdown

I sat down with Ryan to unpack exactly how this came together, including:

→ What most agencies got wrong before

→ Why consolidation across ads, email, and creative mattered

→ How execution heading into BFCM made the difference

→ What he’d tell founders stuck just below seven figures

👉 Watch the full interview here:

How This E-Commerce Brand Hit $1M in Revenue | Client Interview

If you’re building something real, it’s worth your time.

If this hit close to home

If you’re thinking:

“We’re close… but growth feels heavier than it should.”

That’s usually not a traffic problem.

And it’s rarely a talent problem.

It’s an execution problem.

If you want a clear, honest breakdown of where your brand is misaligned and what to fix first:

👉 Book your Audit Call here.

Talk soon,

Patrick O’Driscoll

CEO, TVG