How BPN is Dominating E-Commerce (Here’s What You Can Learn)

Hey there, it’s Patrick.

If you’re running an e-commerce brand in 2025, the game is getting more competitive than ever.

Customer acquisition costs (CAC) are rising, Meta ads are tougher, and standing out in the market is a challenge.

That’s why I’m breaking down one of the most innovative e-commerce marketing strategies I’ve seen recently—from Bare Performance Nutrition (BPN).

BPN, led by Nick Bare, has completely dialed in its hybrid athlete positioning, and their latest subscription-based discount strategy is an absolute game-changer.

In this breakdown, I’ll cover:

✅ The genius behind BPN’s lifetime subscription discount offer (and why it works)

✅ Why high LTV brands win—and how to build a retention-focused model

✅ How BPN is using brand storytelling ads instead of traditional direct-response marketing

✅ Live insights from BPN’s ad library and landing page strategy

Watch the full breakdown here: [Watch Now]

If you’re an e-commerce brand looking to increase revenue, improve customer retention, and maximize ad efficiency, this video is packed with insights you can apply right away.

Let me know what you think, hit reply with any questions.

To your success,

Patrick O’Driscoll

Co-Founder & CEO, TVG