How This 7-Figure Brand Beat Last Year’s BFCM by 43%

Hey there, it’s Patrick from TVG.

Black Friday/Cyber Monday is the Super Bowl for most brands.

Competition spikes, CPMs rise, inboxes get flooded, and most brands simply hope they can match last year’s numbers.

But one of our supplement partners just sent us this message:

This is a 7-figure brand.

They weren’t starting from zero.

But they wanted more.

And that’s where TVG does its best work.

The Real Reason They Saw a 43% Lift YoY

This wasn’t luck.

This wasn’t a one-off offer.

And it wasn’t because we “pushed spend.”

It came down to three things:

1. We rebuilt their full-funnel offer strategy.

Not just a discount, but a structured reason to buy now based on urgency, segmentation, and customer behavior.

2. We tightened their ad account with a testing → scaling → retargeting flow.

ASC, creative rotation, retargeting exclusions, and multi-offer sequencing across BFCM.

3. We optimized their Klaviyo system early.

Flows, campaigns, SMS timing, and list warm-up were all aligned so email didn’t compete with ads, it amplified them.

When paid ads, email, and offers work together, you get lift—not chaos.

Why This Matters Going Into 2026

The days of “wishing” you beat last year’s BFCM numbers are gone.

Brands hitting record growth this year had 2 things in common:

1. They planned early, not during Thanksgiving week.

2. They treated BFCM as the culmination of their marketing system, not a band-aid event.

3. They put in the work months leading up to BFCM to win.

This 43% YoY increase is exactly what happens when those two ingredients come together.

Talk soon,

Patrick O’Driscoll

CEO, TVG

P.S. If you would like an extra set of eyes on your brand, get a full funnel audit done and an actionable roadmap for 2026, learn more here.