How to Build a 7-Figure Black Friday Strategy (Before It’s Too Late)

Hey, it’s Patrick from TVG.

Every year, brands lose six or seven figures during Black Friday and Cyber Monday — not because their products suck…

…but because they wait until November to plan.

So last week, I hosted a live Black Friday Strategy Workshop with 30+ eCommerce founders — where we built out real, profitable plans in 90 minutes.

We broke down exactly how to:

✅ Craft an offer strategy that cuts through the noise

✅ Build your 4-week email + SMS campaign calendar

✅ Prepare your ad creative for Meta’s Andromeda update

✅ Protect margins while scaling hard

And I’m giving you the full recording on YouTube.

🎥 Watch it here →

If your brand hasn’t locked in a plan yet, this video will give you the exact framework we use to help our clients generate record-breaking months every Q4.

Talk soon,

Patrick O’Driscoll

CEO, The Visionary Group

P.S. If you want our team to personally build your Black Friday plan and execute it for you — book a free strategy call here. 👉 Book Your BFCM Strategy Call