How We Create Ad Creatives That Print Cash

Hey, it’s Patrick from TVG.

We’ve managed over $10 million in ad spend.

And if there’s one lesson I’ve learned:

Most brands waste time tweaking campaigns…

When they should be building ads that actually convert.

So here’s our exact system to create creatives that scale.

Step 1: Lock in Your Offer & KPIs

Every winning campaign starts with one thing: clarity.

• What’s your hero offer?

• Who is it for?

• What’s your breakeven ROAS?

If you don’t know these, don’t even open Ads Manager.

Define the win before you spend a dollar.

Step 2: Know Your Customer Like a Stalker

Get specific. You’re not selling “supplements for everyone.”

You’re selling this product to this person with this pain.

Build out:

• Demographics: Age, income, lifestyle

• Psychographics: Desires, fears, beliefs

• Triggers: What actually makes them buy?

Example: “Sally, 32, corporate exec, avoids artificial ingredients, wants to feel confident in her skin.”

This isn’t fluff. It’s how you stop the scroll and drive real action.

Step 3: Develop the Angle

The angle is the big idea behind your ad.

It’s not the script—it’s the perspective:

→ “Get Ready With Me” morning routine?

→ Science-backed health transformation?

→ Founder’s raw story?

Each angle becomes 3–5 ad variations.

Why? Because we don’t guess, we test.

Step 4: Tailor the Message to Their Awareness

Don’t talk like your customer already knows you.

They’re probably in one of these stages:

1. Unaware – they don’t even know they have a problem

2. Problem-Aware – they feel pain, but don’t know the solution

3. Solution-Aware – they’re looking for options

4. Product-Aware – they’ve seen you before

5. Most-Aware – ready to buy, just need a push

Speak to the right stage with the right message.

Wrong message = wasted spend.

Step 5: Choose the Right Format

We break down ad formats like this:

• Stills = lifestyle photo

• Graphics = text-based, educational (great for supplements)

• Carousels = swipeable sequences

• UGC = iPhone, raw, influencer-style

• High-Production = studio, polished, expensive

Start lean. Test fast. Scale what works.

Step 6: Script for Scale

Every ad we script follows this structure:

Hook → Body → Call to Action

We script 3–5 hooks per ad to create multiple variations from one recording.

Same message, different openers.

Why?

Because 80% of ad performance happens in the first 3 seconds.

Step 7: Test, Track, Repeat

Load your variations into a clean testing campaign.

→ Run them for 3–7 days

→ Kill anything under KPI

→ Scale anything above KPI

→ Then iterate from there

This is the creative loop we live in:

Offer → Customer → Hypothesis → Angle → Script → Variations → Testing → Repeat

It’s scientific. It’s scalable. And it works.

If your creatives aren’t converting, don’t blame the platform.

Blame the system—or lack of one.

Want our team to build this entire creative engine for your brand?

→ Book a Free Audit + BFCM Strategy Session

We’ll show you exactly what’s broken, and how we’d fix it.

Talk soon,

Patrick O’Driscoll

Co-Founder @ TVG