Hyper-growth brands all share this trait

You know what kills me about the "growth hacks" everyone's obsessed with?

They're usually just shiny distractions from what actually matters.

After working with dozens of 8-figure brands, I've noticed something weird.

The most successful ones barely talk about growth hacks.

Instead, they're absolute freaks about their unit economics.

Like, spreadsheet-loving, calculator-wielding, numbers-obsessed freaks.

And I mean that in the best way possible.

These brands know their numbers cold.

Cost per acquisition? They track it daily.

Customer lifetime value? It's tattooed on their foreheads.

(Okay, maybe not literally.)

But here's the thing - most brands do the opposite.

They throw money at ads like they're at a Vegas strip club.

Then they wonder why they're bleeding cash faster than a hemophiliac papercut.

I audited a brand that burnt through $500K in ad spend before realizing their unit economics were upside down.

Ouch.

Another thought they were crushing it until they actually did the math.

Turns out they were losing $12 on every sale.

That's like paying people to take your stuff. Not exactly a winning strategy.

The good news?

This isn't rocket science.

It's just basic math (the kind that doesn't require a PhD).

Want me to personally calculate your marketing KPIs for your brand?

Book a no-obligation call with me here.

Keep pushing,

Patrick O'Driscoll