Importance of other channels

Hey there, it’s Patrick.

We manage millions in advertising spend on social media. 

But-

I am the first to tell you the importance of other channels.

The brands that consistently get the best ad results also crush:

→ Organic Social Presence

→ Influencer & Affiliate Programs

→ Email & SMS Marketing

→ Community Building & Events

→ Consistent Brand Reputation

→ Collaborations

Can you scale a brand solely with paid ads?

Yes. 

Does it make your advertising dollars more efficient when you tackle these other channels?

100%. 

Here’s my advice for you today:

Look at ALL your marketing channels.

What is currently lacking?

Rate yourself on a 1-10 scale.

Once you have a pulse on the status of your channels-

Prioritize only 1 of the channels and build it out over the course of a month.

You are better off setting up the systems and team to crush one channel instead of spreading yourself thin on multiple channels.

Once that channel is up and running-

Move on to the others.

Remember, it’s all about 1% improvements every single day.

Keep pushing,
Patrick O’Driscoll