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Importance of other channels
Hey there, it’s Patrick.
We manage millions in advertising spend on social media.
But-
I am the first to tell you the importance of other channels.
The brands that consistently get the best ad results also crush:
→ Organic Social Presence
→ Influencer & Affiliate Programs
→ Email & SMS Marketing
→ Community Building & Events
→ Consistent Brand Reputation
→ Collaborations
Can you scale a brand solely with paid ads?
Yes.
Does it make your advertising dollars more efficient when you tackle these other channels?
100%.
Here’s my advice for you today:
Look at ALL your marketing channels.
What is currently lacking?
Rate yourself on a 1-10 scale.
Once you have a pulse on the status of your channels-
Prioritize only 1 of the channels and build it out over the course of a month.
You are better off setting up the systems and team to crush one channel instead of spreading yourself thin on multiple channels.
Once that channel is up and running-
Move on to the others.
Remember, it’s all about 1% improvements every single day.
Keep pushing,
Patrick O’Driscoll