Is Your Agency Screwing You Over With Losing Strategies?

Hey there, it’s Patrick.

This is a real conversation I had with a brand founder that started working with us shortly after.

I am sure you can relate to this if you run a brand…

Founder: “I don’t know what’s going on! My agency is screwing me over.”

Me: “What do you mean?”

Founder: “We’ve spent $3,000 and only have 4 purchases. I don’t understand!”

Me: “Let me take a look at your ad account.”

(Opens ad account)

Me: “Ah, here’s the issue.”

Founder: “What is it?”

Me: “Your campaigns aren’t optimized for purchases at all.”

Founder: “But we’re driving traffic. Why is the conversion rate so low?”

Me: “Because most of your budget is going towards traffic and add-to-cart objectives, not purchase objectives.”

Founder: “Shouldn’t that still lead to sales?”

Me: “Not quite. Those campaigns are attracting window shoppers.”

Founder: “This is insane! We used to sell $100,000+ a month, but nothing’s working with this new agency.”

Me: “You currently have 4 campaigns, but only 1—your retargeting campaign—is optimized for purchases.”

Founder: “Aren’t all campaigns supposed to drive purchases?”

Me: “No. Meta’s algorithms are smart—they serve ads based on your selected objective. Right now, you’re optimized for clicks and add-to-cart actions, not actual purchases.”

Founder: “I was told this approach was cheaper.”

Me: “It can be ‘cheaper,’ but you’re attracting low-intent traffic. I’d rather pay more for traffic with a higher likelihood to convert.”

Founder: “So what do we need to do?”

Me: “First, we need to optimize all your campaigns for purchases, not just traffic. Quality over quantity—let’s target people who are ready to buy, even if the cost per click is higher.”

Founder: “Anything else?”

Me: “Yes. You have a high shipping cost, and it’s causing people to abandon their carts. I’d recommend bundling products to increase your AOV and either reduce or include the shipping cost in the price—offering free shipping if possible.”

Founder: “Won’t increasing prices turn customers away?”

Me: “Not necessarily. With Amazon setting the standard, high shipping fees turn people off more than slightly higher product prices.”

Founder: “Makes sense. So you can fix this?”

Me: “Absolutely. We’ll rebuild your campaigns, optimize for purchases, and simplify your ad account structure.”

Founder: “Sounds like you know exactly what to do. Can you take over?”

Me: “Let’s kick things off next week!”

→ If you are currently spending money on paid advertising and would like another set of eyes, feel free to book a no-obligation call with me here.

I am happy to help!

Keep pushing forward,

Patrick O’Driscoll
Co-Founder, The Visionary Group