Klaviyo Email Makeover: RYSE

Hey there, it’s Patrick.

On a lunch break, our team put together 2 high-converting email concepts for RYSE & RYSE Fuel.

And RYSE CEO, Nic Stella loved them:

They are currently scheduling them out in their email platform.

RYSE currently has two major campaigns running right now-

And we took it upon ourselves to give them a little email marketing magic:

1️⃣ Little Debbie’s Christmas Came Early

2️⃣ Dallas Mavericks Ticket Giveaway (celebrating their collab with Arctic Maverick in the DFW area)

Here’s what we focused on:

👉 Clear & Focused Call to Action

Every email should have ONE main objective. Too many links and calls to action confuse your audience and hurt conversions. We streamlined the messaging so readers are directed to one, specific action – making them more likely to click and buy.

👉 Strong Product Imagery

We placed bold, eye-catching visuals front and center to immediately grab attention. From there, we added some fun lifestyle images to keep things engaging.

👉 On-Brand Copy

Creative, on-brand messaging makes all the difference. For Rise’s Little Debbie campaign, we went with fun, festive copy to tie it all together.

👉 Keep It Simple

Emails should be easy to digest, with minimal text and plenty of visuals to guide the reader to the finish line. We avoid cramming in too much info, so it’s easier for customers to take action.

Check out the full email concepts for both campaigns in this week’s video here.

Got questions or need help with your email marketing? Hit reply, I’d love to chat!

Best,

Patrick O’Driscoll

The Visionary Group