Lessons from Olympia 2024: Brandvertising

Hey there, it’s Patrick.

I'm currently on the plane home as I write this.

Tray table down and Biscoff cookie in hand, I'm ready to let you in on-

The #1 thing I learned about how to market your e-commerce brand from the 2024 Olympia.

The craziest thing I saw wasn't how the big, successful brands were marketing their products to get the most sales.

It was that the big, successful brands weren’t TRYING to get the most sales.

Allow me to elaborate-

What makes the night and day difference between brands that grow rapidly vs brands that barely crawl forward.

Is never their direct response marketing-

But rather their brandvertising.

All the businesses that made the trip out to Las Vegas this past weekend weren't trying to get a short term bump in sales.

They were trying to build long term relationships with their current/potential customers so they could have an even easier time retaining old customers-

AND…

Possibly even warming up new customers.

In my experience scaling 25+ ecom brands, brandvertising is the bridge between a business that is able to scale long term, and a brand that has a record high then record low month back to back.

Because while email and SMS are great for a backend marketing. By building a brand that people genuinely seek out on their own time. You bulletproof yourself against any marketing bump in the road you might hit.

So if you want to see how any brand can start using brandvertising and scale to 8 figs in the process.

Click here to book your free brandvertising strategy session.

Keep pushing,
Patrick O’Driscoll
The Visionary Group