Like it or not, “Make America Healthy Again” is the narrative catching fire right now.

Like it or not, “Make America Healthy Again” is the narrative catching fire right now.

One brand riding this wave better than almost anyone: Masa Chips.

I spent some time breaking down their million dollar marketing funnel.

Here’s what they’re executing at a high level:

1. Strong Frontend Offers (Even on a high-priced product)

Most CPG brands struggle to make paid acquisition work with low AOV.

Masa is flipping that with aggressive frontend bundles:

→ Buy 6 bags, get 4 free

→ 20% off 4 bags

→ Buy 5, get 3 free

They’re testing multiple AOV structures and letting the data drive the scaling decisions.

2. Big Food = The Enemy

Clear villain in the story.

Their ads hammer home:

→ Seed oils

→ Processed ingredients

→ Low-quality manufacturing

Positioning themselves as the better alternative, not just “another snack.”

3. Relentless Creative Testing

At the time I checked, 270+ active ads running.

They aren’t running 1-2 winners for months.

They’re constantly feeding the algorithm new angles, hooks, and content.

4. Solid Retention Systems

Acquisition is only half the game.

Masa has strong backend systems to:

→ Maximize LTV

→ Drive reorders

→ Increase gross lifetime profit

Retention gives them the margin confidence to acquire aggressively on the frontend.

Great reminder that the playbook hasn’t changed:

→ Offer

→ Angle

→ Creative Volume

→ Retention

Most brands aren’t losing because the ad platform stopped working.

They’re losing because they aren’t executing the full system.

Talk to you soon,

Patrick O’Driscoll

Founder @ TVG

Ready to scale your brand? Book a call with me here.