Here’s what I cover today:

Welcome back to the Growth Track Newsletter. It’s approximately a 4-minute read.

In today’s newsletter, we are going to go over:

• Is Media Buying Dead? How to Set Up Your Ads for Success

• 1 Simple Productivity Tool to Get More Done, In Less Time

• What It’s Like Working with 7 & 8-Figure Brands

We have over 220+ members in our E-Commerce Growth Track community, join here for exclusive trainings, webinars and tools!

Is Media Buying Dead? How to Set Up Your Ads for Success

Over the last year, Meta has significantly changed the landscape of online advertising. In the past, the focus was on interest and demographic-based targeting. Advertisers would meticulously structure their ad accounts based on these parameters, believing it was the key to reaching their desired audience.

However, recent shifts in the industry have shown that this approach is no longer as effective as it once was. Instead of doubling down on media buying tactics, ad targeting, lookalikes, interests, and audiences, the focus has now shifted towards creative and messaging.

Here's why this is a big deal:

1. Increased Competition: As more businesses flock to online advertising, the competition for audience attention has become fiercer. This means that simply targeting the right demographics is no longer enough to stand out.

2. Platform Changes: Social media platforms, especially Meta, have evolved their algorithms to prioritize user experience. This means that ads with engaging content and compelling messaging are more likely to be shown to users.

3. Ad Fatigue: Users are becoming increasingly immune to generic ads. Personalized and creative ads are more likely to capture their attention and drive engagement.

4. Cost Efficiency: Focusing on creative can be more cost-effective in the long run. While targeting options can drive up costs, compelling creatives can achieve better results without the need for extensive targeting.

5. Brand Building: Creative ads contribute to brand building by providing memorable and positive experiences for the audience. This can lead to long-term loyalty and increased customer lifetime value.

In summary, while media buying and targeting are still important aspects of advertising, the emphasis has shifted towards creative and messaging. By focusing on creating engaging and relevant content, advertisers can better connect with their audience and achieve greater success in their campaigns.

1 Simple Productivity Tool to Get More Done, In Less Time

Do you ever feel like there aren't enough hours in the day to get everything done? You're not alone. But what if I told you there's a simple trick that can help you accomplish more in less time? Enter Parkinson's Law.

What is Parkinson's Law?

Parkinson's Law states that your work will take as long as you allow it to. In other words, tasks will expand or shrink to fit the amount of time you've allocated for them. This principle can be both a curse and a blessing, depending on how you use it.

The Secret Ingredient to Productivity

So, what's the simple tool that can help you harness the power of Parkinson's Law? It's something you might already have in your kitchen: a timer. Yes, a basic kitchen timer, like the one you can get for $20 on Amazon, can be a game-changer for your productivity.

How to Use the Timer

Here's how I use it: every morning, I set the timer for specific tasks, whether it's writing my newsletter, crafting tweets, or responding to emails. I commit to focusing solely on the task at hand until the timer goes off. No distractions, no multitasking. Just focused, efficient work.

Give It a Try

I encourage you to pick up a kitchen timer and give this method a shot. Set a time limit for your tasks and see how much more you can achieve when you work with the end in mind. I guarantee it will improve your productivity and help you make the most of your time.

Remember, time is a finite resource. Let's use it wisely.

What It’s Like Working With 7 & 8-Figure Brands

At TVG, we build end-to-end marketing systems for 7 & 8 Figure E-Commerce brands.

Recently, we made the jump from working in an office to going fully remote.

Every Thursday, our local team meets up to collaborate.

Check out my recent YouTube video below:

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. You can apply to work with my Agency, The Visionary Group (link)

2. You can join the Growth Track community (link)

3. You can subscribe to my YouTube Channel (link)

or, you can just reply to this email.

I reply to absolutely everybody who replies to me.

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