Meta’s Andromeda Update Changed Ads Forever (Most Brands Missed This)

Hey there, it’s Patrick from TVG.

Most eCommerce brands didn’t lose performance because of creative.

They lost it because they never adapted.

Meta’s Andromeda update didn’t “simplify” advertising.

It exposed weak systems.

And after auditing 7, 8, even 9-figure ad accounts, I keep seeing the same thing:

Brands are still running Meta like it’s 2020-2022.

That doesn’t work anymore.

What Andromeda Actually Changed (And What It Didn’t)

If you’re watching YouTube right now, you’ll hear this everywhere:

“Just run one campaign. One Advantage+ ad set. Upload 20 ads. Let it rip.”

That’s half the truth.

Yes, Meta is moving toward more automation.

But no - one-size-fits-all does not scale.

Every brand is different:

→ Different data quality

→ Different budgets

→ Different LTVs

→ Different creative depth

And Andromeda magnifies those differences.

The Real Problem I See in Ad Accounts

When I audit accounts, I look for this immediately:

→ Conversions API not set up properly

→ Pixel + events firing incorrectly

→ No engaged customer exclusions

→ Over-spending on existing buyers

→ ROAS looks “good” but the business isn’t growing

That’s not scaling.

That’s just recycling demand.

The TVG Way (High-Level)

There’s nuance, but here’s the framework we’re shifting toward:

→ One campaign per offer (not per account)

→ Dedicated testing campaigns to force spend on new creatives

→ Clear graduation path from testing → scaling

→ Strict exclusions so prospecting spend actually goes to new customers

→ Creative depth across top, middle, and bottom of funnel

The account only scales as far as your creative system allows it to.

Structure doesn’t save bad creative.

Creative amplifies good structure.

Why Most “One-Campaign” Setups Fail

Here’s what actually happens in real accounts:

→ One ad gets all the spend

→ 80% of creatives never get a fair test

→ The algorithm picks convenience, not opportunity

→ Brands think they tested… but didn’t

That’s why we force spend during testing, then let winners earn their way into scaling.

Live Proof (Not Theory)

In the last 30 days inside one account:

→ ~$27,000 spent

→ ~$89,000 generated

→ ~3.3x ROAS

→ Majority of spend pushed to new customer acquisition

That’s not because of a hack.

It’s because the system matches how Meta actually behaves now.

Watch the Full Breakdown

I walk through a live Meta ad account, explain the exact structure, and show where most brands go wrong post-Andromeda.

👉 Watch the full training here:

Meta’s Andromeda Update EXPOSED: The REAL Ad Structure Scaling Brands Use in 2025

If you run Meta ads, this will save you months of guessing.

Want This Applied to Your Account?

I offer a 100% free, no-obligation audit where we:

→ Review your Meta setup

→ Check exclusions + data integrity

→ Identify scaling blockers

→ Map a clear path forward

This is not a sales call.

You’ll walk away with real next steps.

👉 Book your Audit Call here.

Talk soon,

Patrick O’Driscoll

CEO, TVG