Meta’s Andromeda Update: Why Your Ads Fell Off (and How to Fix It)

Hey there, it’s Patrick from TVG.

If your ads have felt off lately — high CPMs, weird delivery, random spend allocation — it’s not you.

It’s Meta.

In July, Meta rolled out something called the Andromeda Update — a massive overhaul of its AI retrieval system.

It now processes 100x more ads and filters through tens of millions of creatives in milliseconds.

Translation: the way Meta chooses your ads completely changed.

Here’s what’s happening 👇

• Ads that look too similar are now clustered together.

• Micro-variation testing (5 hooks, same video) is dead.

• Meta now reads tone, visuals, and emotion to decide who to show your ad to.

So if your ads tanked — it’s not your product.

It’s your creative diversity.

We helped one client pivot with our Creative Diversity Framework — mixing:

• Format (static, video, UGC, founder talk)

• Angle (problem, proof, desire, gift)

• Persona (buyer, skeptic, gifter, returning)

• Awareness (cold, product-aware, most aware)

Then we cut their account down to 3 campaigns and fixed broken data signals (CAPI, match-back, advanced matching).

The result?

📈 +70% revenue month-over-month

📉 CPMs down

💰 Scaling resumed overnight

I break down the full system in this new training:

🎥 Watch here →

And if you’d rather skip the guesswork, we’ll audit your creative portfolio, signals, and campaign structure for free.

👉 Book your CORE Growth Audit

Keep scaling,

Patrick O’Driscoll

CEO, The Visionary Group