Most brands focus only on top-of-funnel growth.

Most brands focus only on top-of-funnel growth.

They forget the backend is where profit compounds.

We just wrapped up a call with one of our partners who’s doing ~$200K/mo.

Since launching their new email systems:

→ The welcome flow is converting 2X better than their previous popup.

→ Email revenue has grown from 20% → 25% of total store revenue in the first couple weeks.

→ Their list is now growing faster than ever ~1,300 subs every 2 weeks.

→ Abandoned cart recovery improved from 2.5% to 4.1% order rate.

And we’re just getting started.

The secret?

→ Strategic segmentation (not blasting discounts to everyone)

→ Consistent campaign cadence (~16-20 targeted emails per month)

→ Content that builds brand, not just discounts

→ Proactive planning ahead of product launches

When your backend engine is dialed, every dollar you spend on ads becomes 2-3X more valuable.

Talk to you soon,

Patrick O’Driscoll

Founder @ TVG

Ready to scale your brand? Book a call with me here.