My epic wedding DJ disaster

I'm knee-deep in wedding planning right now.

But unlike my wonderful fiancée who's stressing about everything, I'm laser-focused on one thing.

The music.

Here's my dilemma - I'm a massive electronic dance music fan.

Nothing gets me more hyped than a sick house beat dropping at just the right moment.

But my guest list looks like a United Nations of musical tastes.

We've got my rave-loving friends who'd dance to a washing machine if it had the right BPM.

Then there's my future mother-in-law who thinks anything after 1975 is "too modern."

And let's not forget Papa, who starts complaining about "that noise" whenever he hears anything without an accordion.

Last night, I spent three hours trying to create the perfect playlist.

My first draft?

Pure fire.

Wall-to-wall bangers that would make Ibiza jealous.

But then I imagined Aunt Martha's face when the bass drops in "Sandstorm."

That's when it hit me - I was making the classic rookie mistake.

I was creating something I loved, without thinking about what my audience wanted.

It's exactly like what I see happening with e-commerce brands every day.

They get so caught up in what they think is cool, they forget about their actual customers.

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Keep it real,

Patrick "Still needs a wedding playlist" O'Driscoll