Our Clients’ Open Rates Are 63.64% (Here’s What We’re Doing Differently)

Hey there, it’s Patrick from TVG.

We just pulled performance data across all our email clients over the last 30 days…

Here’s what we found:

→ 63.64% average open rate across campaigns

→ 35.81% of total revenue attributed to Klaviyo email + SMS

To put that in context:

➡️ The industry average open rate? 28.5%–41%

➡️ Many brands are lucky to generate 15–20% of their revenue through email

We’re more than doubling that.

So what’s the difference?

1. Better strategy.

We don’t just “send emails.” We engineer each campaign and flow around behavior, lifecycle stage, and LTV potential.

2. Clean design that converts.

We don’t rely on flashy templates or bloated design. Our top-performing emails are simple, mobile-optimized, and focused on the message. They look and feel personal—because they are. And they consistently drive clicks and revenue.

3. Aggressive list growth + segmentation.

No bloated lists. No dead weight. Just lean, qualified audiences with the right message at the right time.

If you’re an ecom brand doing 7–8 figures and your current agency or team is underdelivering on email…

You’re leaving serious profit on the table.

We’ve helped brands like Gorilla Mind, Evogen, and Nuethix consistently outperform benchmarks, drive more retention, and scale profitably through owned channels.

Want to see what this would look like for you?

Book a free strategy call here.

Let’s make your email channel a machine,

Patrick O’Driscoll

Founder @ TVG