Does email marketing still work in 2024?

Well you’re reading this so it must do something 😉

Welcome back to the Growth Track Newsletter!

Today I want to show you our process for planning and writing emails for our 7 & 8-Figure e-commerce clients.

I will breakdown:

• Our marketing calendar we use to organize all marketing efforts

• How to plan a month of emails in 8 minutes

• Tips for writing high-converting emails

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Our Calendar: The 8-Figure Marketing Notion Dashboard

Before you even think about touching Klaviyo (or whatever platform you use to send emails for your brand) you must get organized.

Lucky for you, since you are apart of this newsletter and community, you can use our free 8-Figure Marketing Notion Dashboard. 

If you are not a Notion guy or gal, then you can use Google Calendar, Apple Calendar or whatever project management platform you use!

The point is - you must have a way to see a birds eye view of all your campaigns and it starts with an organized calendar.

How to Plan a Month of Klaviyo Emails in 8 Minutes

The easiest way to plan e-commerce campaigns is to start with your angles.

Here are the 9 angles I consistently use:

1. Educational Angle

2. Promotional Angle

3. Storytelling Angle

4. New Arrival Angle

5. Seasonal Angle

6. Engagement Angle

7. Re-engagement Angle

8. Loyalty/Rewards Angle

9. Personalized Angle

Then pull up the calendar.

Start with the seasonal angle - what are some holidays?

Then try to incorporate a variety of angles into your month.

I recommend sending 2-5 campaigns per week.

In a short period of time, you should have a well organized birds-eye view of email campaigns for the month.

Next steps are to ideate, copy write, design, implement and send!

Tips for Writing High-Converting Klaviyo Emails

Many e-commerce brands make this mistake with their email marketing:

❌ Nonstop promotions and sales.

Instead, try this email marketing angle:

✅ Lead with education.

Customers will not buy your product because they are uneducated and have objections.

Through this structure, you give value while also giving your reader context to take out their credit card.

For example, let's say I am running a fictional Cold Plunge brand.

Let's call it "Iced Out Plunges."

Instead of constantly sending promotions and sales to their inbox, I will lead with education.

First, start with research.

Take a deep dive into podcasts, articles and studies and find sources to cite.

(This feels like a high school essay, I know)

Then, find the main points you would like to focus on.

Bonus points if you can cite authoritative figures like PHDs and professionals.

Third, write your headline:

Ex. 6 Reasons Andrew Huberman Advocates for Cold Exposure to Transform Your Life

Then, dive into the research but make it easy to read and in the voice of your brand.

With many health and fitness brands, I like sending educational emails on a weekly basis.

There is always something to teach and customers will actually find value!

How I Can Help You

If you like this newsletter and want to work with me, there are a few ways we can do so:

1. You can apply to work with my Agency, The Visionary Group (link)

2. You can join the Growth Track community (link)

3. You can subscribe to my YouTube Channel (link)

or, you can just reply to this email.

I reply to absolutely everybody who replies to me.