Pretty emails are not enough anymore

You know what's funny?

Most people think email marketing is just about making things look shiny.

They spend hours picking the perfect shade of blue.

Then waste another day debating if their CTA button should be round or square.

(Spoiler alert: nobody actually cares).

But here's the real kicker - while they're playing digital dress-up, their emails are performing worse than a drunk penguin on ice.

The truth?

Your email list is probably sitting there like a neglected gym membership.

It's just collecting dust while you keep telling yourself "I'll get to it tomorrow."

And let's be honest, your segments are probably messier than a toddler's finger painting session.

Your offers? About as exciting as watching paint dry in slow motion.

I get it though.

Email marketing can feel overwhelming.

Like trying to solve a Rubik's cube blindfolded while riding a unicycle.

But here's the thing - it doesn't have to be that complicated.

You just need to focus on what actually moves the needle.

To your success,

Patrick O'Driscoll