Quick Trick: How to Drive More $$$ With Your Email Flows During BFCM

Hey there, it’s Patrick.

Yesterday, I shared our Black Friday/Cyber Monday email cadence strategy.

But today, I want to dive into a simple yet powerful trick that can help you drive even more sales using your existing email flows—without reinventing the wheel.

When it comes to BFCM, a lot of brands think they need to completely overhaul their email flows on Klaviyo.

But here’s the reality: you don’t need to start from scratch.

Instead, you can make a few small tweaks to your current flows and drive huge results.

Here’s what we’re doing for our clients:

• Keep 95% of your email design the same but add a simple banner or update the header to highlight your BFCM offers.

• For example, on your abandoned cart emails, just include a mention of the deal. It could be as easy as updating the subject line or adding a brief note on the best sale of the year.

• Add urgency! Mention how long the offer lasts, or if there’s limited stock available, right within your existing flows like browse abandonment or checkout reminders.

• Want to go further? Add an extra email in your post-purchase flow encouraging customers to share their deal with family and friends for even more conversions.

By making these small updates, you can keep your flows running efficiently while still taking advantage of BFCM sales.

👉 Want more details? I break down this strategy step-by-step in my latest video. Watch it here!

And if you haven’t grabbed it yet, you can still get our BFCM Email Checklist that we use with our clients to generate serious revenue. Grab it here.

Talk soon,

Patrick O’Driscoll

The Visionary Group

P.S. Got any questions or need help implementing these changes? We’ve got a few client slots open for BFCM setup. Shoot me a message or book a call and let’s chat!