REVEALED: The Boring Email That Made $5,286.71 in a Day

Hey there, it’s Patrick,

Yesterday I sent you an email about how one single plain text email generated $5,286.71 in sales in just one day.

Today, I want to show you that email.

By now, you know that plain text emails can outperform even the most beautifully designed campaigns.

But how do you craft these simple emails in a way that grabs attention, feels personal, and drives conversions?

Let me show you with a real example. 👇

Recently, we sent out this plain text email to a client’s audience announcing the discontinuation of one of their products.

It might not look fancy, but it delivered some serious results—generating over $5,286.71 in just one day!

Here’s what we did:

So, what makes these emails work?

1. A Personal Greeting

Start with a personal tone—use the reader’s first name if possible. This makes it feel like a 1-on-1 conversation, not a mass email blast.

2. Short, Punchy Text

Keep it short and to the point. Plain text emails work because they deliver the message quickly without distractions. Highlight the offer, the urgency, and any key details right upfront.

3. A Clear Offer or CTA

In our example, we offered a BOGO 50% OFF deal and placed the link clearly. The audience knew exactly what action to take. Pro tip: no need for over-explanation—just guide them to the action.

4. Use Emotional Triggers

We played off the emotions by saying goodbye to a product fans loved. Highlighting scarcity (“discontinuing”) or urgency (“limited time offer”) can push readers to act now rather than later.

5. A Conversational Tone

Forget corporate speak. Write like you’re talking to a friend—this builds trust and increases engagement.

Want me to generate sales just like this for your business?

Find a time to chat with me here.

Talk soon,

Patrick O’Driscoll

The Visionary Group