Scaling to $1M/month? Most Brands Miss This Piece.

Hey there, it’s Patrick from TVG.

Most ecom founders think scaling to $1M/month is just about spending more on ads.

“Just crank the ad budget,” they say.

But if that actually worked, Facebook would be handing out $1M/month brands like Costco samples.

The truth?

Scaling past $300K–$500K/month is less about the front end… and everything about the back end.

Recently, two of our partners crossed the $1M/month mark. And when I zoomed out to understand what actually got them there, one thing stood out:

👉 They had a retention engine that made every paid dollar actually worth it.

In this new video, I break down what we’re seeing work right now with the fastest-growing Shopify brands we partner with. Here’s a taste:

✅ Why email & SMS should drive 30–50%+ of your monthly revenue

✅ What your lifecycle flows really need beyond a basic welcome sequence

✅ The truth about subscription retention (hint: it’s not about slapping “Subscribe & Save” on your PDP)

✅ How segmentation and LTV forecasting unlock aggressive ad scale

✅ Why most brands stay stuck under $500K/month and slowly burn out their team chasing new customers

I also show real examples of brands that went from:

• $14K → $266K/month in email revenue

• 19% → 42% of total revenue coming from email/SMS

• Flatlining → hockey stick growth (within 30–45 days)

If you’re in that messy middle—doing 6 or low-7 figures per month—and you know there’s a bigger ceiling…

This video will be worth your time:

Here’s the bottom line:

You can’t out-spend a leaky bucket.

If your back end isn’t built to convert, retain, and grow… the front end will always feel risky.

Let’s fix that.

Patrick O’Driscoll

Founder @ TVG

Helping brands scale to $1M+/month (without losing sleep or margins)