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Stop flushing money down marketing drain
Hey there, it’s Patrick.
My friend's brilliant startup idea turned into a complete dumpster fire.
Like, biblical-level disaster.
He dumped $50k into Facebook ads before his website could even handle basic orders.
Talk about putting the cart before the horse.
And by cart, I mean a flaming wheelbarrow of cash.
The landing page looked like it was designed by a caffeinated toddler with Microsoft Paint.
Conversion rate?
Lower than my expectations for gas station sushi.
But wait, it gets better.
His email marketing strategy was basically "spray and pray."
No segmentation.
No automation.
Just blasting the same message to everyone like it's 1999.
The average order value was so low, he needed a microscope to find it.
He was essentially paying to acquire customers who'd buy a single $20 item.
Once.
Here's the real kicker: all of this could have been avoided with some basic groundwork.
It's like trying to win the Indy 500 in a car with square wheels.
You need a solid foundation before you start pouring money into ads.
Get your website converting.
Build that email machine.
Pump up those order values.
Speaking of which...
Our C.O.R.E. Growth Engine program helps 7 and 8-figure brands nail these fundamentals before scaling their ad spend.
Because burning money is only fun if you're a trust fund baby or a Bond villain.
Keep pushing,
Patrick O'Driscoll
CEO, tvgscale.com