Stop Running One BFCM Offer. Do This Instead.

Hey, it’s Patrick from TVG.

Most brands run one sitewide discount for two weeks and call it strategy. That’s why they spike for 48 hours… then flatline.

Here’s the Offer Stacking Playbook we implement to create multiple purchase peaks without margin panic:

The 3-Phase Stack

1. VIP Early Access (Nov 17–24):

   • Lower % off (or markdowns) + list-only bonus (gift, store credit, bundle).

   • Goal: prime your warmest audience and build social proof.

2. Black Friday Main Event (Nov 26–30):

   • Flagship offer (clearest value).

   • Tiered AOV escalators: $100+ = 20% | $200+ = 30% | $300+ = 35% (+free ship).

   • Heavy retargeting + 2x daily emails.

3. Cyber Week Twist (Dec 1–3):

   • Same core discount, new angle: free gift with purchase, limited bundle, or “up to” framing with one hero SKU at a wild discount.

   • Goal: re-activate holdouts + trigger repeats.

Pricing Guardrails

• Map COGS → floor price per SKU.

• Pre-approve bundles that raise AOV (don’t chase CVR at the expense of cash).

• “Up to X% off” lets you lead with a big number while protecting margins on new releases.

Execution Checklist

• 1 VIP offer, 1 BF flagship, 1 Cyber twist documented.

• Tier thresholds set to land 10–25% above current AOV.

• Pop-ups, PDP banners, site nav, ads, and emails match the stack.

Swipe: 3 Fast Offers You Can Ship

• Build-Your-Own Bundle: “Pick 3, save 30% (+free shipping).”

• Stock-Up Tiers: “$100+ save 20% • $200+ save 30% • $300+ save 35%.”

• Gift Credit: “Buy now, get $20 store credit to use in December.”

Watch the full Black Friday Strategy Workshop: I walk through the exact offer stacking system that helped our clients generate 400–600% growth last Q4.

👉 Watch the full video on YouTube

To your success,

Patrick O’Driscoll

CEO, The Visionary Group

P.S. If you want our team to personally build your Black Friday plan and execute it for you — book a free strategy call here. 👉 Book Your BFCM Strategy Call