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How to Test Ad Creatives & Increase Sales with Meta Ads
How we stay ahead of the curve and constantly improve ad accounts.
Hey!
Hope you are finishing this week off strong.
This week was madness here at TVG.

If there is one lesson I have learned in business is that when it rains, it pours.
Both negatively and positively - you just have to stay neutral.
We are currently overhauling a ton of our systems and improving service delivery and at the same time, we had multiple new partners sign up!
Blessed to work with these new brands and fired up to scale.
Anyway-
I want to show you my new approach to creative testing within Meta.
I actually recorded a Loom breakdown you can watch here:

Picture this: numerous campaigns, an abundance of ads scattered around with no semblance of organization.
It's a scene that's all too common.
To tackle this issue head-on, we've been hard at work refining our approach to creative variation testing.
After days of meticulous research and brainstorming sessions, we've devised a streamlined process that promises to revolutionize how we handle creative testing.
The key? Simplification.
We're narrowing down our focus to just a handful of campaigns, sometimes even as few as two.
One for testing and one for scaling.
This allows us to concentrate our efforts on what truly matters: the creative variation testing process.
Here's a glimpse into our methodology:
Eight examples, each representing a different angle or approach.
We're talking about varying features, comparisons, graphics—the whole shebang.
Each set consists of three ads, each with its unique creative spin.
We then put our hypotheses to the test, running these variations for a duration of three to seven days.
If conclusive results aren't obtained within the initial timeframe, we extend the testing period.
But if there's promise, we swiftly identify the winners and elevate them to our scaling campaign.
Now, you might be wondering, why all the fuss?
The truth is, the real bottleneck isn't in our media strategies—it's in our creative output.
Ensuring a steady flow of high-quality creatives is the name of the game.
That's why my team and I are laser-focused on optimizing our creative production pipeline.
We're ramping up our efforts to churn out graphics, UGC, videos—you name it.
The goal?
To conduct creative variation testing every single week, relentlessly hunting for those winning combinations.
And here's the kicker:
We're reallocating our resources, with a significant chunk of the budget—around 20 to 30%—dedicated solely to testing.
The remainder is then channeled into scaling the most effective campaigns.
If you're navigating similar challenges or have questions about our approach, I'm all ears!
To your success,
Patrick O’Driscoll
How I Can Help You👇
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