The $1,000,000 BFCM Moment I’ll Never Forget

Hey there, it’s Patrick from TVG.

Now that the dust has finally settled from Black Friday / Cyber Monday… I want to share a moment that hit different this weekend.

Last week, one of our clients sent us a message.

He told us he had a bottle of champagne chilling in the fridge — because he knew he was about to cross $1,000,000 in sales for his brand during BFCM.

He was refreshing the dashboard.

Watching the sales roll in. Waiting for the number to flip.

Then he said something that stuck with me:

You could feel the emotion behind it.

Because that milestone wasn’t “luck” or “a hot weekend.”

It was years of work finally compounding at the right moment.

And honestly, this is why I love what we do at TVG.

Because behind that seven-figure milestone, here’s what was actually happening:

→ Creative that didn’t blend in, it converted

→ Media buying that scaled without tanking efficiency

→ Email + SMS firing nonstop throughout the weekend

→ Landing page improvements that stopped the leaks

→ A full-funnel system working in sync, not in silos

None of it was guesswork.

None of it was “let’s try this and hope.”

It was strategy, preparation, and relentless iteration.

And this BFCM, it all came together.

I’m insanely proud of this founder.

And I’m proud of our team for building engines that give brands the momentum they deserve, not just during BFCM, but year-round.

As we head into 2026… the brands that win aren’t the ones with the best ideas.

They’re the ones with the best systems.

If you want help building a true growth engine for the new year — the kind that creates moments like this — you can book a free CORE Growth Audit below.

→ Book Your Free CORE Growth Audit

Let’s make 2026 the year your brand hits its own champagne moment.

Talk soon,

Patrick

Founder & CEO, TVG