The #1 reason your ads aren’t converting

This single fix helped our clients generate millions.

May 27, 2025

Marketing isn’t broken. Your messaging is.

You’re spending thousands on ads, you’ve got beautiful creatives, and…

crickets.

No traction. No conversions.

Sound familiar?

→ If you’re speaking to “moms” or “gymgoers” or “skincare lovers”… you’re already too vague.

Those aren’t niches.

They’re categories. And categories don’t convert.

The Fix? Nail your target customer like your business depends on it.

Because it does.

In this new video, I break down the exact process we use to help brands uncover their real audience — the kind of niche that buys, comes back, and tells friends.

This shift alone helped one of our clients scale to multiple six figures per month — just by getting specific with who they were talking to.

Here's how you’ll do it:

→ Survey your buyers

→ Talk to your best customers

→ Read your reviews

→ Lurk on Reddit + comment threads

→ Test real pain points in simple ads

→ Track CTR to spot the winning angles

Most brands think they know why customers buy.

But the real reason?

It’s always more emotional, more specific, and more scalable than you realize.

Watch the full breakdown here.

Don’t spend another dollar on ads until you do this.

The second you figure out exactly who your customer is…

Marketing becomes easier.

Ads convert faster.

And your business becomes way more profitable.

Let’s get you there ↓

—

Patrick O’Driscoll

P.S. Your niche isn’t “everyone.”

It’s one person with one problem — and your product is their solution.