The 4-part framework that's changing how we scale brands

Hey there, it’s Patrick from TVG.

I've audited over 100 eCommerce brands in 2025 spending $100K+/month on marketing.

Here's what I've noticed: most of them are working with agencies that are really good at one thing.

Maybe two things.

Some agencies crush creative. They'll build you beautiful ads. But they don't understand retention or profitability metrics.

Some agencies are great at paid media optimization. They'll dial in your ROAS. But they're not thinking about your full-funnel economics or your retention system.

Some agencies focus on retention and email. But they're not connected to your paid media strategy, so they're optimizing in a vacuum.

The problem is that growth doesn't work that way.

Here's what we've learned:

Sustainable, scalable growth in eCommerce requires four things working together. We call it the CORE framework:

C - Conversion-Driven Creative

This isn't just "make better ads." It's about understanding the specific transformation your customer is buying, then building creative that speaks directly to that transformation.

Most brands are running ads that talk about features. "Our product has X, Y, Z." But customers don't care about features. They care about outcomes.

We audit your entire creative strategy: landing pages, ad creative, email sequences, product pages. We identify the messaging angles that actually move people to buy. Then we test them systematically.

The brands that do this see 30-60% improvements in conversion rates.

O - Optimized Paid Media

This is where most brands leak money.

They're optimizing Meta in isolation. Or Google in isolation. But they're not thinking about their blended CAC across all channels. They're not measuring LTV by channel. They're not rebalancing spend based on actual profitability.

We map out your entire paid media ecosystem. We identify which channels are actually profitable. We rebalance your spend. We implement proper attribution so you can actually see what's working.

Most brands find they're overspending on one channel and completely missing opportunities on another.

R - Retention Systems

Here's the truth: acquiring a new customer is 5-25x more expensive than retaining an existing one.

But most brands treat retention like an afterthought. They have a basic email list. Maybe some SMS. But there's no strategy. No segmentation. No systematic approach to increasing LTV.

We build retention systems that increase repeat purchase rates by 40-80%. We're talking about email sequences, SMS campaigns, loyalty programs, VIP tiers, all working together to maximize customer lifetime value.

This is where the real revenue is. And most brands are leaving it on the table.

E - Expansion & Scale

Once you have a profitable unit economy, a working retention system, and a clear understanding of your blended CAC, then you scale.

But most brands try to scale before they've fixed the fundamentals. They're throwing money at ads that don't work. They're acquiring customers they can't retain. They're not profitable.

We only scale once the system is working. Then we scale aggressively.

Why this matters:

The brands that are winning are the ones that understand that growth is a system, not a tactic.

They're not just running ads. They're not just optimizing email. They're not just improving creative.

They're building a machine where every part works together to acquire customers profitably, retain them, and expand their lifetime value.

That's the difference between a $1M brand and a $10M brand. That's the difference between scaling and spinning your wheels.

If you want to see how this applies to your business:

Book a free CORE Growth Audit.

We'll run a full diagnostic on your business. We'll show you where you're strong and where you're leaking money. We'll map out a 30-60-90 day roadmap to fix it.

Apply here:

APPLY FOR AUDIT

Talk soon,

Patrick O’Driscoll