The 5 Ads That Will Redefine eCom in 2026 (Must-See Breakdown)

I analyzed the strongest ads of December 2025 — here’s what top brands are doing differently.

Hey there, it’s Patrick from TVG.

We just wrapped BFCM and after reviewing hundreds of ads inside 7, 8, and 9-figure accounts…

I can confidently say this:

The brands winning in 2026 aren’t optimizing. They’re out-creating everyone else.

In my newest breakdown, I analyzed 5 of the strongest-performing ads in the market right now and the patterns are undeniable.

→ A punch-in-the-face hook

Not clever. Not cute. Undeniable. The kind of hook that freezes the scroll.

→ Visuals that sell identity, not “features”

People don’t buy products —

they buy who they become when they use them.

→ Demonstrations that remove objections instantly

If they have to think, you lose them.

→ Creator-led storytelling that feels real

Authenticity beats overproduction in 2026.

→ Creative diversity (the new currency)

Different personas. Different angles. Different emotional triggers.

The top brands don’t run “one winning ad.”

They run an entire winning system.

→ CPMs are rising

→ Creative fatigue hits in days, not weeks

→ You're relying on too few concepts

→ Your output isn’t matching competition

→ You’re media buying your way through a creative problem

2026 will be dominated by brands with a real creative engine — not a few lucky ads.

📌 Watch the full breakdown + get the swipe file:

Use it to rebuild your hooks.

Use it to rebuild your concepts.

Use it to rebuild your entire ad structure.

We offer a free audit call where we’ll:

→ Review your ad account

→ Audit your creative volume + structure

→ Identify gaps blocking scale

→ Build a personalized roadmap for 2026 growth

Scaling in 2026 is simple:

Master creative. Out-execute everyone.

Let’s grow.

Talk soon,

Patrick O’Driscoll

CEO, TVG