The 5 Email Campaigns That Print Money (and Build LTV)

Hey, It’s Patrick from TVG.

E-commerce founders talk endlessly about ads —

but the smartest brands build their profits through email.

After producing hundreds of campaigns every month for 7–8 figure partners at TVG, we’ve seen exactly what separates an average email from one that prints money on repeat.

Our client accounts average 34.7% of total revenue through email and SMS —

and campaigns are a massive part of that.

Watch the Breakdown (Full YouTube Training)

Here are 5 high-converting campaigns that every brand should steal 👇

1. The Expectation Email (Perfect for Consumables)

This one’s from a pet collagen brand — and it crushed because it sets realistic expectations.

Most brands oversell immediate results. This email sells consistency:

Why it works:

→ Sets long-term expectations → reduces churn

→ Encourages subscription mindset

→ Includes above-the-fold CTA + trust badge

📈 Result: More recurring orders, lower cancels, higher retention.

2. The Education-First Email (Authority > Discounts)

This one’s for a tactical shooting brand — and it’s not selling, it’s teaching.

The headline:

Then it educates on why performance drops with gloves — before introducing the product as the fix.

Why it works:

→ Delivers value before the pitch

→ Builds trust and niche authority

→ Increases deliverability (not every email screams “sale”)

💡 Lesson: Talk your customer’s language before you sell them anything.

3. The Emotional Transformation Email

A thyroid support brand that didn’t sell the product — it sold the feeling.

Before: tired, unmotivated, low energy.

After: steady, confident, energized.

Why it works:

→ Focuses on emotion over function

→ Turns pain points into lifestyle visualization

→ Uses storytelling instead of specs

🧠 Pro tip: Great emails make customers see themselves in the copy.

4. The “Teach Then Pitch” Email

A men’s grooming brand campaign called:

It gave practical tips (guard swaps, taper levels, clean edges) before introducing the Pro Series clippers.

Why it works:

→ Educates first, sells second

→ Uses strong visuals and short sections

→ Feels like advice, not an ad

📊 Conversion boost: +38% CTR vs. standard “new product” sends.

5. The Early Access Black Friday Email

For a leather goods brand, we created an “Early Access” campaign that felt personal, not corporate.

Instead of “50% OFF EVERYTHING,” it said:

Why it works:

→ Creates exclusivity

→ Feels intimate and human

→ Walks readers through how to buy (yes, literally step-by-step)

🔥 Pro move: Make sale emails feel like invitations, not announcements.

I break down all 5 campaigns — visuals, structure, and psychology — in this week’s YouTube training:

🎬 “5 Email Campaigns That Print Money for Ecom Brands (We Drive 34.7% of Revenue With These)”

→ Watch the full video here

You’ll see why each one performs, how to replicate them, and how to turn your emails into predictable revenue machines.

Want Me to Audit Your Email & SMS Systems?

If your Klaviyo or SMS revenue is under 30%, that’s a red flag.

Book a Free C.O.R.E Audit, and I’ll personally review your email strategy, deliverability, and retention systems — and map out how to hit 35–40% revenue from owned channels.

→ Book Your Free Audit Here

Your ads get attention.

Your emails build wealth.

Because ads acquire customers — but retention makes you rich.

Talk soon,

Patrick O’Driscoll

Co-Founder & CEO, TVG