The 60-minute finance meeting every ecommerce brand needs

Hey, Patrick here.

Before your next marketing meeting, run this first:

A 60-minute finance call.

Most 7–8 figure eCommerce brands know:

→ Meta ROAS

→ Google revenue

→ Email performance

But they don’t know the numbers that actually determine scale.

And that’s why growth stalls.

Full breakdown here 👇

Start with one question:

What is our break-even customer acquisition cost?

To answer it, calculate your contribution margin:

Revenue per order

− Cost of goods

− Shipping

− Discounts

− Returns

What’s left is the maximum CAC you can afford.

That’s your real scaling guardrail.

Not ROAS.

Next, work backwards.

If your allowable CAC is $50, ask:

→ Are CPMs too high?

→ Are click-through rates weak?

→ Is the conversion rate the bottleneck?

This simple math reveals the real problem.

Sometimes it’s creative.

Sometimes it’s the landing page.

The numbers decide.

Finally, zoom out beyond the first purchase.

Look at:

→ Lifetime value

→ Lifetime gross profit

→ Repeat purchase rate

Many fast-growing brands break even on the first order…

and win on retention.

But only if the math supports it.

One hour.

One spreadsheet.

Total clarity.

That single meeting aligns your entire team around real financial KPIs instead of platform dashboards.

If you want help running this analysis for your brand👇

Book a Call With Me

We’ll map your contribution margin, CAC, and LTV so you can scale with confidence.

Talk soon,

Patrick O’Driscoll

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