The 8-Figure Email Engine We Use to Print Profit (Legally)

Hey there, it’s Patrick from TVG.

If your email strategy was a car, would it be a tuned GT3… or a grocery cart with a squeaky wheel?

Today, we’re popping the hood on the exact retention system we use to help 8-figure brands generate $1M+ per month from email/SMS…

Without spamming, guessing, or praying to the Promotions tab gods.

We shot a full behind-the-scenes breakdown here (screens, segments, flows, the works). If you like receipts, you’ll love this:

Step 1: Fix Deliverability (A.K.A. “Stop sending emails into a black hole.”)

Before we touch creative or cadence, we check Klaviyo’s Deliverability Health.

Good = 60+ score. We helped this brand climb from 65 → 77 by sending to engaged segments first (7-day click / 30-day click), then gradually expanding to 60–90-day opens.

Why it matters: If Gmail thinks you’re annoying, you’re in Spamland. And in Spamland, nobody buys.

Quick win: Warm up with super-engaged segments for 2–3 weeks, then widen. Watch bounces, unsub, and spam complaints like a hawk with reading glasses.

Step 2: Build Flows That Print While You Sleep

8-figure brands win on flows, not just campaigns. Core setup we deploy (and test relentlessly):

• Welcome (new subs → first purchase)

• Browse Abandon (window shoppers)

• Cart & Checkout Abandon (cash on the table)

• Post-Purchase (nurture → second order)

• Winback (we miss you, left swipe → right swipe)

• Replenishment (don’t run out again)

• Site Abandon (they came, they left, we follow up)

• Quiz + Product Pathing (smarter recommendations)

Last 30 days from flows alone: $14K, $26K, $49K, $36K… you get the idea.

Set it up, then A/B test forever. “Set and forget” is how you forget revenue.

Step 3: Campaign Cadence That Doesn’t Annoy… but Does Convert

Target baseline: 3–5 emails/week (heavier during BFCM; yes, we’ll send 2–3/day then).

The trick isn’t “blast everyone.” It’s intentional segmentation:

• 90-day engaged (baseline)

• 30/60-day engaged (hotter)

• Product-specific purchasers (speak to what they actually bought)

• VIPs (different tone, earlier access)

We plan 2–3 weeks ahead in Figma → Klaviyo so we’re never writing “something” at 4:58pm on a Thursday.

(If you’ve done this, we see you. We forgive you. Never again.)

Step 4: List Growth That Actually Grows the List

Your pop-up is the front door. Make it good.

• Mobile + Desktop variants

• Clear offer (e.g., $10 off/$25 off)

• Micro-quiz: “What are you most interested in?” → instant segmentation

• Capture Email + SMS

We regularly A/B/C test copy, steps, and incentives. Conversions like 17.5% (mobile) and 8.7% (desktop) are very doable with the right offer + UX.

Cheap list = expensive revenue. Quality list = chef’s kiss.

Step 5: Advanced Flows for Subscriptions (Churn? Never Heard of Her.)

If you run subscriptions (we love Skio), you need behavior-based flows:

• New sub created

• Upcoming charge reminder

• Out-of-stock / swap item

• Skip order

• Card failed / dunning

Goal: reduce churn, increase LTV, and make “oops I forgot” a profit center. If you don’t have these, you’re letting revenue fall through the cracks like keys in a couch.

Step 6: Test Like a Scientist, Cash Checks Like a Founder

Once the machine’s running, we obsess over 1% wins:

• Subject lines, from names

• Module order & layout in flows

• Offers by segment

• Send time by cohort

• Plain text vs. design (spoiler: plain text often slaps)

At eight figures, 1% ≠ “cute.” 1% = tens of thousands.

Our Scorecard for Healthy Email (Steal This)

• Deliverability: 60+ and trending up

• Campaign cadence: 3–5/week (planned 2–3 weeks ahead)

• Flow revenue mix: Aim for 50/50 flows vs. campaigns (60/40 is fine during heavy promo periods)

• List growth: ≥ 6–8% pop-up CVR; SMS capture on by default

• Segmentation: At least 5 “go-to” cohorts (90d, 60d, 30d, product purchasers, VIPs)

The Big Picture (Why This Works)

Paid media drives the traffic. Email/SMS harvest the profit.

When your retention engine is dialed, every $1 of ad spend works 2–3x harder. That’s how you scale without your MER crying in the shower.

Want to See It All in Action?

We recorded a full screen-share breakdown of this system inside Klaviyo—segments, flows, pop-ups, calendars, and how we took deliverability from 65 → 77 before hitting seven figures/month from retention.

👉 [Watch the full video + step-by-step breakdown]

(Bring coffee. Or don’t. It’s pretty energizing on its own.)

Prefer hands-on?

Book a CORE Growth Audit and we’ll map your exact 30-day plan to turn email/SMS into a profit engine: [Get your audit].

See you inside,

Patrick O’Driscoll

Founder, The Visionary Group