The actual WORST way to scale paid ads in 2025

Most people think throwing more money at ads will make them scale.

Kinda like throwing spaghetti at a wall.

And sure, some of it might stick. But most of it's gonna end up on your floor. (Or in this case, down the drain.)

Here's a wild thought:

What if spending LESS money could actually make you MORE?

I know, I know. Sounds about as logical as a screen door on a submarine. But hear me out.

The biggest brands I've worked with?

They're not the ones blasting their budget into the stratosphere.

They're surgical with their spending.

Think of it like this.

You wouldn't propose marriage to every person you see on the street, right?

(Unless that's your thing. No judgment here.)

Same goes for your ad spend.

Being picky pays off.

I watched one brand torch through $50k in a week trying to "scale fast."

Spoiler alert:

They scaled alright.

Right into a dumpster fire of terrible ROAS.

Meanwhile, another brand spent $5k on laser-focused targeting.

They made bank.

Like, "buy-a-yacht" kind of bank.

The secret?

They weren't trying to be everywhere at once.

They were being somewhere specific.

And crushing it.

If you're tired of watching your ad spend vanish faster than my motivation at the gym, we should talk.

Our CORE Growth Engine program is all about precision scaling.

No spaghetti throwing required.

Want to see how we do it?

Keep pushing,

Patrick O'Driscoll