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- The Backend System Behind $1M Months
The Backend System Behind $1M Months
Why backend revenue — not just ad spend — is fueling the biggest eCommerce wins.
Hey there, it’s Patrick from TVG.
Let me paint a quick picture:
Two of our eCommerce clients crossed $1 million in revenue in a single month.
And no - they didn’t launch new products.
They didn’t discount like crazy.
And they didn’t pour an extra $100K into Facebook ads.
What they did have was this:
→ A Retention Engine that turned every new customer into a repeat buyer.
We’re talking full lifecycle architecture:
✅ SKU-specific post-purchase flows
✅ Subscription retention journeys
✅ Churn-prevention automations
✅ Email campaigns that actually convert
For both brands, email now drives 30–45% of total revenue.
That means they can scale ads with confidence, not guesswork.
Here’s the kicker:
Most brands we speak with are still running a basic welcome series and a cart abandonment flow — and that’s it.
That’s like trying to build an 8-figure brand on a 5-figure infrastructure.
If you’re doing $1M+ per year and email isn’t your most profitable channel,
you’re likely leaving $500K–$2M in backend profit on the table.
This week, I’m opening up 5 spots for Retention Discovery Calls where we’ll break down:
The revenue you’re leaving behind
The flows and strategies we’d install
How to turn your backend into a growth engine
Even if we don’t work together, you’ll walk away with insights to fix your backend and scale more profitably.
Talk soon,
– Patrick
