The flows that 8-figure brands run.

The real profit isn’t in your welcome flow... it’s here.

Author

Patrick O'Driscoll
March 23, 2026

Hey, it’s Patrick.

Earlier this week I talked about the importance of flows.

Most brands have the basics: a welcome series, an abandoned cart. Those are solid fundamentals.

But for a subscription or consumable brand, the real profit is in the more advanced, post-purchase flows.

This is where you can really reduce churn and increase LTV.

Here are a few of the subscription-focused flows that you should have running right now:

  • New Subscription Created: Don’t just send a transactional confirmation. This is your chance to welcome them to the club, reinforce the benefits of subscribing, and set expectations.

  • Failed Billing Attempt: This is a huge one. Instead of just letting the subscription cancel, you can trigger a multi-email flow that prompts them to update their card, reminds them of what they’ll lose, and maybe even offers a small incentive to stay.

  • Subscription Paused: Someone paused their subscription? Don’t just let them go cold. Create a flow that checks in a few weeks later to see if they’re ready to come back.

  • Subscription Reactivated: They came back! Celebrate it. Send a thank-you email and confirm their next order date.

Mapping out your entire subscription customer journey and building flows for each of these touchpoints is how you create a truly resilient retention engine.

Are you running any of these right now?

Talk soon,

Patrick O’Driscoll